Winning at the e-commerce game is getting harder. Landing on a shopping site with just a search bar or simple chatbot leaves your visitors stranded. Typical text and voice commerce searches result in hundreds of “answers,” most of which are irrelevant. Thus, users either hunt and peck for the desired information or leave. With time being of the essence for digital natives, users will likely go somewhere else to quickly find what they are looking for.
If retailers and ecommerce companies have learned anything in the past two years, it’s that they can no longer rely on the pre-pandemic ways of doing business.
Ecommerce predictions for 2022, by Elissa Quinby, Quantum Metric Blog, December 7, 2021
The growth of e-commerce during the pandemic highlights the changes needed to make shopper journeys faster, more personalized, and more engaging. In other words, how can you add a personal touch to shopper interactions without actually being there in person?
There are more than two million online B2C retailers in the US, and this number is only going to increase. The pandemic has forced various brick-and-mortar store owners to start selling online, resulting in an influx of new online retailers in the market.
10 eCommerce Challenges in 2022, By Esferasoft Solutions, June 28, 2021
Conversion Rates Are Dropping
With conversion rates at an all-time low, brands and e-commerce sites must find better ways to address shopper experience issues. Navigation, data entry, and access challenges, especially on mobile devices, are at the top of the list.
“Brands that aren’t delivering these experiences will undoubtedly see lower profits than their competitors. Given this reality, 2022 has never been a better time to think about improving your customer journey and eCommerce capabilities.” Improve eCommerce Conversions in 2022 With These Updates, by Kali Kasprzyk, BootCamp, February 2022
(Source: E-commerce conversion rates benchmarks 2022 – how do yours compare?, by Dave Chaffey, Smart Insights, January 4, 2022)
At the same time, competition is heating up.
Because e commerce offers a huge potential for success, more retailers are joining the game, and the competition is getting tighter than ever now. Therefore, distinguishing yourself from competitors is inevitable to grow your e business no matter how challenging it might be. Like it or not, there are dozens of retailers that offer the same products & services as you do, so you need to find a way to be different from the rest in your target market and outgrow the competition. 10 Biggest E-Commerce Challenges in 2022 With Simple Solutions, by Rashed Azzam, Vardot, July 18, 2021
While the e-commerce market is growing exponentially, enterprises that struggle to acquire customers more effectively will be left behind. So what’s the best way to ensure the right experiences and content based on user input and preferences?
Introducing Virtual Brand Assistants
No, not chatbots.
Virtual Brand Assistants enable consumers to get fast answers, interactive video content, and personalized journeys. Adding conversational avatars to e-commerce sites enables powerful brand and product experiences — when, where, and how your customers want them. And to ensure consistent engagements, brand assistants are accessible across all digital channels, including emails, text messages, social media, and websites.
Shoppers can engage on PCs, tablets, or smartphones – with no software to download. Likewise, users can be in stores, offices, homes, or out and about. Besides conversational brand assistants, brands can incorporate live video chats and streaming commerce broadcasts. Plus, Vocinity QR codes can live on product packaging, merchandise, displays, and even digital ads – to launch similar experiences.
2022 should be the year when brands and retailers listen to their customers, understand their needs, and adapt their product and buying experiences. 11 Challenges for Ecommerce in 2022, by Alma Muñoz, Sales Layer, December 29, 2021
It’s Your Turn To Win at E-Commerce With Virtual Brand Assistants
Don’t let the booming e-commerce trend leave you in the dust. It’s simple to add virtual brand assistants to your web and commerce sites. And with a simple click, shoppers launch entertaining and personalized journeys that drive higher conversion rates.
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