Digital natives, the Now Generation, have forever changed how brands and retailers must engage with consumers. Today’s consumers demand real-time responses and want more engaging and informative experiences. Millennials are impatient and that is a universal fact. With the rising costs of getting found, acquiring, and retaining customers, marketing and customer success teams struggle to balance costs and user engagement.

Even when you can’t physically be there, prospects want to know about your products or services, and customers want help when issues arise. They don’t want to fill out forms, search your FAQs, or wait for you to respond. When they have questions, they want the answers now – or they will lose interest quickly and move on.

The Numbers Don’t Lie

The data clearly shows why consumers demand real-time responses, and want more engaging and informative experiences.

Conversational voice assistants are powerful marketing, sales and support tools.
Conversational voice assistants are powerful marketing, sales, and support tools.

Voice Sells

A recent study by CouponFollow found that online shoppers who used voice spent an average of $136 more than people who solely shopped online.

A recent study suggests that “71% of consumers prefer to conduct queries by voice instead of typing.” The constantly changing demands of the Now-Generation create a higher bar for brands to achieve – especially as conversational AI moves to the spoken word and even interactive video engagements.

People Are Visual Learners

Humans process visuals 60,000 times faster than text, and 90% of the information transmitted to the brain is visual

Research shows that most people are visual learners – humans process visuals 60,000 times faster than text, and 90% of the information transmitted to the brain is visual.

Video content is the fastest way to get into the brain of the viewer, which means people can consume content faster…70% of businesses report that video performs better than other content for producing conversions.” The value of voice: why video and audio content is on the rise, Trint Blog, May 30, 2019

...visuals are processed 60,000 times faster in the brain than text is. That means you can pack a lot more content into video than text, because your viewer’s brain can handle the workload…visual memory is encoded in the brain’s medial temporal lobe, the same place where emotions are processed. That makes it easier to strike a nerve…literally. While people are processing your video at such high speeds, they’re also connecting with the material on a human level… 6 Scientific Reasons Online Video Connects With Viewers, DemoDuck Blog, by Colin Hogan.

Video Works

87% of video marketers reported that video gives them a positive ROI — a world away from the lowly 33% who felt that way in 2015. What Video Marketers Should Know in 2022, According to Wyzowl Research, Hubspot Blog Post, by Adam Hayes @wyzowl

Video Advertising Drives Sales – 84% of consumers have attributed a brand’s video to their decision to purchase a specific product. The Evolution of Content Marketing: How It’s Changed and Where It’s Going in the Next Decade, by Caroline Forsey, Hubspot Blog

“In 2020, 96% of consumers increased their online video consumption, and 9 out of 10 viewers said that they wanted to see more videos from brands and businesses. In fact, as of 2022,  an average person is predicted to spend 100 minutes per day watching online videos.” Invidea Blog, 135 Video Marketing Statistics You Can’t Ignore in 2022

Video ads have one significant advantage over image ads. To be specific, you can convey more information in videos that your consumers can easily understand. In fact, 95% of a message customers see in a video remains with them. This is something you can’t pull off with photos. Video vs. Image Ads: Why Videos Perform Better Than Images, Brid.TV Blog, by Andjela Dasic at February 16, 2021

Video content has a positive effect on a company’s bottom line: 70% of businesses report that video performs better than other content for producing conversions. The value of voice: why video and audio content is on the rise. The voice economy is emerging, and audio and video content gives businesses an easy way to tap into this new catalyst for super-fast growth. Trint Blog, May 30, 2019, by Michael Nelson-Wolter

Remote Clienteling Is Increasingly Important

Remote clienteling is gaining traction because it offers what traditional e-commerce cannot: it enables a connection with shoppers (and customers) that nurtures relationships even when you cannot be there in person.

“Enabling customers to ask questions is the first step toward a successful conversational marketing strategy, and brands that invest in this approach now will likely be in a better position to increase loyalty and reduce churn immediately.” Forbes, Mar 22, 2021, Conversational Marketing Is The New Direct Marketing

Omnichannel Shopping and Service Assistants
Omnichannel Shopping and Service Assistants

The Rise of Conversational Avatars

While many shoppers have turned to the web, e-commerce transactions typically have lower average revenue transactions than face-to-face experiences. Yet, Vocinity clients have been able to produce comparable or higher sales without a human touch – and between 2 and 9 times less expensively – demonstrating the value of more engaging and informative experiences.

… one of the reasons for the rapid adoption of AI Avatars is recent research showing that people prefer seeing a human face when interacting with a company or making a purchase. Because more sales take place online than at retail locations, AI Avatars give transactions a human touch that a website or app cannot. The European Business Review, The Rise of AI Avatars in Business, March 16, 2022

The next generation of conversational marketing uses the power of autonomous conversations and video experiences to turn potential customers into paying ones and retain ones who already are customers. Vocinity helps you blur the lines between entertainment, education, and commerce in a completely personalized look, feel, and voice. At the same time, you can share videos, product demonstrations, and other content based on user questions.

It’s Time For More Engaging and Informative Consumer Experiences

With today’s consumers, traditional approaches to engagement fall short – it’s no longer about discounts and promotions, it’s about showing and telling. The Now Generation wants personalized, real-time experiences that blur the lines between entertainment, education, and commerce. They want to enjoy their interactions, not just buy a product or get support. So if you want to win, check out Vocinity’s video and voice-based shopping and service assistants.

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