If your job is to help prospects buy and ensure customers stay, keep reading.

Even when you can’t physically be there, prospects want to know about your products or services, and customers want help when issues arise. They don’t want to fill out forms, search your FAQs, or wait for you to respond. When they have questions, they want the answers now – or they will lose interest quickly and move on.

“..most brands lag behind their customers’ desires and needs — they continue to rely on high-frequency, one-way communications while striving to instill urgency to drive conversions.”
Forbes, Mar 22, 2021, Conversational Marketing Is The New Direct Marketing

The Next Generation of Conversational Marketing

The next generation of conversational marketing uses the power of autonomous conversations and video experiences to turn potential customers into paying ones and retain ones who already are customers. Real conversations build trust and bring a “human” touch to user engagements – even if a human is not involved.

Avatar-Based Conversational Brand Assistants

Conversational brand assistants on websites, social channels, and retail locations provide fast, reliable, always available rich media experiences – when, where, and how consumers want it. With avatar-based brand assistants, personalized, video-based journeys provide the needed information in a highly entertaining manner. And, most consumers will make faster buying decisions and be more satisfied when they get a timely response to their questions.

“In 2020, 96% of consumers increased their online video consumption, and 9 out of 10 viewers said that they wanted to see more videos from brands and businesses. In fact, as of 2022,  an average person is predicted to spend 100 minutes per day watching online videos.”
Invideo Blog, 135 Video Marketing Statistics You Can’t Ignore in 2022

Automate Critical Business Processes and Data Capture

On the other hand, you benefit as well. Rather than waiting days or even weeks to understand your prospects’ needs, you capture their pain points and provide the needed information in a matter of minutes. Over time, you better understand the questions and products features of most interest – something you don’t get even from your sales automation tools without burdening your sales teams even more.

With this data, you can automate critical business processes and make better, more informed decisions about your target audience while still delivering a personalized journey. And when a real human is needed, you can even automate appointment scheduling or transfer the call to an available rep — with all the context of their initial call.

Vocinity Video Engagement Platform

Vocinity helps you blur the lines between entertainment, education, and commerce in a completely personalized look, feel, and voice. At the same time, you can share videos, product demonstrations, and other content based on user questions.

Stop wasting valuable time and resources, and start really talking with prospects and customers. Failure to do so will likely hurt your success.

“Enabling customers to ask questions is the first step toward a successful conversational marketing strategy, and brands that invest in this approach now will likely be in a better position to increase loyalty and reduce churn immediately.”
Forbes, Mar 22, 2021, Conversational Marketing Is The New Direct Marketing