Explainer videos often miss the mark. Users never read manuals. FAQs on websites are like searching for a needle in a haystack. Simple chatbots are not getting the job done either. When users engage on your digital channels, it would be much simpler to let them naturally ask their questions – like they would if they spoke with your team in person. Better yet, with a video engagement platform featuring a custom virtual brand assistant, the answers should include supporting images, videos, and other content.
Better than Explainer Videos
Do Explainer Videos Answer Your Customers’ Questions?
Users can become frustrated when watching even a short two-minute video, especially if it doesn’t specifically answer their questions. And, they don’t want long-winded, over-generalized answers. They want fast, specific answers so they can move on to the next thing in their busy schedule.
Unfortunately, the concept of an explainer video is a little doomed from the start. The basic script formula has a beginning, middle, and end. The video may address the customer’s question initially, or they have to wait until the end to see if they get an answer at all. By definition, this approach does not allow the customer to define their specific journey.
To make matters worse, once the video is in the “can,” making updates and additions can be costly and time-consuming. Plus, you get limited insights into the actual questions or issues customers are trying to address.
But Explainer Videos Are Good, Right?
The science behind why explainer videos are a good market tool is sound.
“Explainer videos are so effective because they combine audio and visual stimulus to explain a concept in a simple and understandable way. Instead of just providing text or audio, they use both, which is proven to increase message retention.”
The Science behind Explainer Videos and Why They’re So Effective, Ispionage Blog
Unfortunately, one of the top reasons explainer videos fail is their length. Marketing teams struggle to find the right balance between concise statements and addressing customers’ possible questions.
“Millennials are impatient and that is a universal fact…nobody has the time in the world to watch something that long. After all, the whole concept behind having a video was to save time.”
7 Reasons Why Your Explainer Video Isn’t Working, March 27, 2020, By Komal Kokate, Komal Kokate, Co-Founder & CEO, MotionGility
So How Do I Get The Best of All Worlds With The Right Type of Video Experience?
That is the essence of why Vocinity exists. By combing well-understood concepts – conversational bots, video experiences, and content marketing, virtual brand assistants enable users to have personalized journeys based on their specific questions. At the same time, there are additional benefits. Over time, you better understand the questions and products features of most interest – something you don’t get even from your sales automation tools without burdening your sales teams even more.
Is It Really That Simple?
The Vocinity no-code agent builder makes it very simple. Brands’ information in FAQs and even explainer videos break into bite-sized chunks based on specific questions. Virtual brand assistants answer user questions and guide them to other resources, including sharing on-screen images and videos. Concurrently, it is completely self-service, so you control the message and the content – leveraging your existing assets. When it’s time to change or add content, it is as simple as typing into a form and pressing a button – voilà updated interactive video.
Give Your Users What They Want
Fast Answers, Personalized Journeys, and Video Experiences
Explainer videos demonstrate the power of video experiences. Now, brands can go beyond static videos to truly interactive video experiences that are easy to create and maintain. Reach out, and we’ll help you deploy your virtual brand assistant so you can deliver what your customers want.
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